Defining Public Relations Paper Essay Example | Topics and Well Written Essays - 500 words

Defining Public Relations Paper - Essay Example i. It is a managerial function that focuses on researching, communicating, interacting and establishing close relations with varied stakeholders of an organization in an ethical manner (Corbett). Mainly, this entails establishing an ample environment where all the stakeholders will benefit mutually through relations that they have constituted and achieve specific results. 2. It is a management function whose mandate encompasses evaluating public attitudes, identifying policies and methods either by an individual or corporation intended to safeguard public’s interest. This is to implement an already predetermined action aimed at earning both understanding and acceptance (Narasimha 4). 3. It is both an art and science that focuses on analyzing trends, forecasting their results and advising corporation managers before implementing predetermined programs of action that will safeguard both interests of the public and the corporation (Newsom & Haynes 4). Therefore, this implies the term despite having varied definitions, their implications are the same except the wording from one person’s perspective to another. However, there are some definitions that attach extra essence to public’s interests and the relationships in an organization that would lead to a good reputation evident in definitions 2 and 3. This is contrary to the definition 1 whose emphasis encompasses communication and understanding in an organization besides ensuring healthy relationship with the public. I think one of the reasons that have contributed to the emergency of numerous definitions of â€Å"Public relations† is due to the perception, which the mass media has created in the people’s minds Joosuk & Candace 319). This is especially in the mode of reporting whereby for the past decades, media has utilized the term in relation to negative connotations especially when expounding varied interactions between the society and the corporation

Crime and corruption among the police officers how safe are we Essay Example for Free

Crime and corruption among the police officers how safe are we Essay How Are Safe We? When killers are finally put to â€Å"justice†, for most, there is an immense sigh of relief knowing that they will be able to sleep well at night. However, with hundreds of police officers roaming around in the streets, are people ever really safe? According to the judicial system, yes, that’s what they’re here for.   To make us feel safe. So why is it then, that as time goes by, people seem to not just fear the cops, but even view them as killers themselves? That is because the only real difference between a killer and a cop is a uniform. When someone commits a crime, specifically murder, the ideal is that they receive a punishment that is best suited for them. John Wayne Gacy, also known as the killer clown who raped and murdered at least 33 males, was sentenced to death and executed in 1994 by lethal injection. Bowling Green State University conducted a study on Police Sexual Misconduct (2014). They found that many cases of sex-related crimes were often during work hours, and even had victims younger than 18. They also found that most of these cases went unreported, and why wouldn’t they? Who can one go for help when those who are supposed to make society feel â€Å"safe† are the same people causing fear? Michael Medved from U.S. Today tells us to â€Å"slow down† because he believes that the cops are the good guys. In an article written and published in U.S. Today, Medved states that statistics from the Bureau of Justice show that crime has reached an all-time low in 1991, and apparently it onl y continues to decrease. Again, that is most likely due to the fact that not many crimes are reported, especially not those committed by cops themselves. The only difference between Gacy and the cops on the street is that people have an idea about how many victims he had. Society is clueless as to how many rape victims a cop has, let alone how many the entire cops have all together. Criminal law has a way of separating those who are in danger from those who cause the danger. Of course, there are those who believe the justice system to be corrupt, and they wouldn’t be wrong. Messerschmidt, author of Criminology: A Sociological approach, states that â€Å"if a police officer kills someone, the killing is not murder, according to criminal law, if it is reasonable under the circumstances and if it occurs in the lawful execution of police duties.† The loophole here, a cop could simply claim self-defense, it was justifiable since often times officers feel â€Å"isolated and vulnerable,† (Medved). Then again, Alton Sterling was on the ground when he was shot by Officer Blane Salamoni, as well as Vernell Bing, shot to death simply because he got outside his car. There has been an increase in the use of deadly force by the police recently. All over social media, news, and radio, we are constantly watching police kill people, specifical minorities. It is hard to ignore history and view this as a sudden problem that is new to society, it is a song we’ve heard more than once. Yet, we still manage to make the serial killers like Dean Corl, Larry Eyler, Ted Bundy, and Ed Gein seem like the only ones capable of cold-blooded murder. When looking at Jenkin’s analysis (Messerschmidt, 39), serial killers had no more than â€Å"350 to 400 murders each year during the 1980s†. According to a site on facebook labeled â€Å"Killed by Police†, 1,207 people killed by the police in the year 2015, and according to an article by Dr. Q, called How Many People Have Been Killed by the Police? they had 457 arrest-related deaths. However, the number could most certainly be higher, since Dr. Q expressed his concerns with just how inaccurate the number could be due to the fact that the estimates included in the report â€Å"only count homicides committed by police that were determined to be legally justified by a government agency.† I believe that often, we as a society don’t want to come to the realization that the people who most likely deserve to be inside bars are the ones who are making the arrests. We should watch out for police as much as we do for strangers who are acting funny because the reason cops are more dangerous than any other hate-filled organization out there is that in the end, it doesn’t matter if the cop is black or white. Corruption sees no color, therefore, we are all in danger. Both subjects, killers, and cops, have committed crimes that unspeakable and questionable. The sooner we are able to see the two as similar, the sooner we can come up with ways to put a stop to such corruption. Works Cited Mejia, Paula. Why Cops Get Away With Rape. Newsweek. N.p., 22 Feb. 2016. Web. 16 Sept. 2016. http://www.newsweek.com/police-sexual-assault-rape-justice-258130. Stinson, Philip M., John Liederbach, Steven Brewer L., and Brooke Mathna E. Police Sexual Misconduct. N.p., 2014. Web. 16 Sept. 2016. http://scholarworks.bgsu.edu/cgi/viewcontent.cgi?article=1029context=crim_just_pub. Medved, Michael. Slow Down, Police Are the Good Guys: Column. USA Today. Gannett, 21 Aug. 2014. Web. 16 Sept. 2016. http://www.usatoday.com/story/opinion/2014/08/21/police-militarization-ferguson-crime-violence-justice-bureau-column/14307505/. Kindy, Kimberly, Wesley Lowery, Steven Rich, Julie Tate, and Jennifer Jenkins. Fatal Shootings by Police Are up in the First Six Months of 2016, Post Analysis Finds. Washington Post. The Washington Post, 7 July 2016. Web. 16 Sept. 2016. https://www.washingtonpost.com/national/fatal-shootings-by-police-surpass-2015s-rate/2016/07/07/81b708f2-3d42-11e6-84e8-1580c7db5275_story.html. Q, Dr. How Many People Have Been Killed by the Police? Massachusetts CopBlock. N.p., 15 Sept. 2013. Web. 16 Sept. 2016. http://masscopblock.org/how-many-people-have-been-killed-by-the-police/.

Producing A Profile Of Small Business Business Essay

Producing A Profile Of Small Business Business Essay The Micro and small enterprises plays important role in the growth of the countrys economy hence it becomes vital to understand the concept of SME and further there is need to support and understand these businesses. Small businesses with less than 10 employees dominate numerically in UK accounted for approximately 95% of all the business in UK during 2008. Most of the people who run such small businesses are self-employed. These small businesses contribute a lot to the UK economy. At the same time it gives opportunity for people to use their local skill and utilize for growth of the business. For example a person running a restaurant or a cafà © which offers local taste. These small business enterprises are image of local culture, local population and it inherits lot information about a place. Various government regulations necessitate work and expenses that many small businesses cope with and entrepreneurs suggest that small businesses start up with benefit if they could tender fo r government contracts and support. These small businesses have high potential to improve UK economy if they are made to operate in suitable and economic environment. As per UK section 382 and 465 of Companies Act 2006 it explains a SME for the purpose of accounting requirements. As per the Act having turnover not more than 6.5 Million Pound and not more than 50 employees can be considered as Micro Small Enterprises. The purpose of this report is to design a suitable training program to serve the knowledge of how to produce small businesses. This training module will focus on small business by identifying its Strength, Weakness, Opportunities and Threat. This training module will also provide wide scope on Micro and Macro Analysis where political, economical, social, legal and technological situation will be explained. This training module aims to provide detail knowledge on performance analysis of the SME. It will also account competitor, financial analysis. This training module is committed to provide good knowledge on every aspects of SME. This training module will also explain about importance of stakeholders, investors, financial institutions who can be of great help. Producing a profile of small business Starting a business needs a serious consideration on its aims, objectives which may be long term, short term, it can be for profit or for no profit no loss in case of NGOs. Before starting a business it is important to understand the nature of business, type of investment required, type of product to be delivered to customer, whether product has a demand or not, there is a need to understand who are our customers, we need to understand the existing competitors. It is important to understand the Micro and Macro part of the business it includes SWOT Analysis wherein Micro can be considered as strength and business of the organization while Macro are opportunities and threats. SWOT Analysis should be carefully done to ensure that business will have minimum risk once started. Understanding SWOT Analysis SWOT Analysis consists of Strengths, Weakness, Opportunities and Threats. Strengths Strength means characteristics of business which provides advantage to the organization over others. It could be product portfolio, brand image, financial stability of the organization. Before starting the business one should understand the strength of its business, product or services. It is strength of the organization which is given importance in the market and should be different from others so that a business can achieve competitive advantage over others. Strength should always be considered as positive aspect of the company and should be used maximum to exploit the market and get better business. Weakness Weakness is a characteristic of business which puts the company in disadvantageous position over others. Weakness could be limitation for the organization. For example a company may have limited financial resources which might limit the company or future expansion, weak brand image in the market, poor customer service, less trained employees, complex management or some legal abiding. All these weaknesses can affect the business on large and one should try to overcome these weaknesses so that business can run smoothly. Opportunities Opportunities are possibilities or certain elements of market that could be exploited to its advantages. Advantage can be anything which could make the business more beneficial as compared to others. For example usage of high technology as compared to competitors can be taken as an opportunity to grab better business, having good product knowledge or expertise can be considered as opportunity. Less competitors in the market can be considered as opportunity, niche market for innovative product can be considered as biggest opportunity. Opportunities can be used as to get competitive advantage in the market. Threats Threats are basically troubles or fear factors which could affect or damage the business. One should work hard to minimize the effects form these threats. For example new entry by some other company in same product range can be considered as a threat, increasing competition, and substitute product. Threat should be properly assessed for trouble free business operations. Analysis of the business using comparative measures of performance Performance measurement is the vital tool in understanding the status of the business. Performance measurement can be simple comparison with competitors or company working in the same product line, internal performance measurement for example performance of staff, sales volume, production, customer service can be vital parameters of performance measurement. Finance: Finance plays crucial role in running a business or it can be considered as backbone of the business. It is finance which helps a individual to start up the business. Hence it is important to analyze financial performance parameters such as Return on Investment (ROE), Breakeven Analysis, Liquidity, Profitability, Asset Valuation, Depth Analysis, and Analysis on operating expenses. Using the above ratio analysis technique one can understand the financial health of the business and can gradually increase or decrease expenses depending upon the available funds. For every business man return on investment plays important role. Hence it should be understood that when will the business provide return on the money invested. Sales: Sales indicate the real status of business. It determines success and failure of business leading to loss or profitability. Sales can be analyzed on monthly or quarterly basis so that necessary improvements can be made to improve the sales by grabbing better marketing shares, improving customer service, changing the price, improving the quality of the product or making other necessary changes to improve the sales. Sales should always be monitored so that necessary modifications in the business plan could be made and apply management skills to improve the business. The management of the business organization should give importance to their internal customers like employees, suppliers, distributors and external consumers to improve the sales. Marketing: Marketing is important for any product to reach to the customer through proper communication. Marketing team can improve the sales; it can improve the brand awareness, product awareness in the mind of consumers. Marketing is necessary for business expansion and getting better consumer share. Its marketing department which utilizes different advertising channels to promote the products and brand. With effective marketing organization can develop good relations with its consumers, customers. Marketing and Finance both if use effectively can make the business a real success. There can be many types of marketing like online marketing, direct marketing, marketing can be with business to consumers, and it could be between business to business for the purpose of achieving business objectives. Use of technology: Technology allows a business to get competitive advantage in the market with advanced technology. Quality of products can be improved, production can be increased, and usage of good technology can lead to reduction in cost involved in manufacturing units. Hence understanding technology with existing competitors can analyze the real performance of the business. Strengthening and maintaining existing performance It is important to improve and maintain the existing performance so that existing weaknesses can be converted into strength and threats could be converted in to opportunities. It is mandatory to check the business performance regularly so that new existing opportunities can be exploited for the purpose of profitability. Keeping ongoing records: It is important to document every small business activity so that one can easily track the business activity. Performance measurement will be easy in case everything is documented. By having good data it can be audited to find deficiencies and improve on the same. These records can be used for future references and also for making necessary improvements. It is therefore mandatory to record every small transaction for successful running of the business. Monitoring regularly: It is important to regularly monitor business performance so that any deficiency could be handled well in time. Customer Service can be improved, employee training can be provided. Regular monitoring on the business gives clear idea on the status of the business. Monitoring business gives opportunities for a business man to understand the business on regular basis. Making adjustments: Business should be flexible in nature and should easily accept changes as per need of the market. For example due to advent of new technologies all the businesses are rapidly changing due to usage of new technology. Hence a business should be in position to accept changes such as new technology, training modules, new ways to run the business and other necessary changes which is necessary to survive in the business. Researching continuously: Market Research should be conducted to understand the potential requirement of the market by customers, understanding the competitors, their strategies. It is mandatory to recognize likes and dislikes of our customers, feedback of customers on our product/services or feedback of consumer on customer service provided by organization. Business Plans and Associated Action Plans: Business plans and targets remain important parts of every business. These business plans can be short or long term in nature. Management needs to develop plans to ensure the goals of the business are achieved. To increase market share: Market share can be increased by effective marketing and promotional activities. It is important to make the product reachable to the consumer by utilizing the best distribution and retail network. To grow it size and sell abroad: Increasing consumer base directly reflects the growth of organization. Organization should also expand, try new markets, it should also look for developing markets where the products or services have better scope. To survive in the market: The key tools to survive in the market include quality products/services, excellent customer services. Customer friendly employees who are highly trained and most important attractive prizes will make the business survive in the market. To improve its image: The image of the company should improve so that it could have a better consumer share. The brand image once established will give better bargaining power in the market. It will give good share of consumers and also will help for launching new products or services. To motivate its employees: Employee should be given good training. They should be properly reimbursed. They should be clearly communicated for their job responsibilities. It is important to make friendly relations between employee and management. Monetary and Non-Monetary benefits should be provided for better motivation and retention of the employees. To maximize profit: Maintaining high profit is a difficult task due to intense competition it is difficult for organization to maintain prizes on high and get better margins. In majority of market penetrating pricing strategies are used to survive in the market. Launching a new or innovative product can lead to monopoly and lead better profitability. Increasing product quality can help in improving the profit. Analyzing the impact of proposed changes on the business and the stakeholders: Changes in the management of the business will have some positive or negative impact. Initially it would be difficult for management to adapt but over a period of time things will get used too. Changes are mandatory due to changing market and economic situation hence it should be focused to make changes for right direction and benefit of the organization. Financial: Any changes in business strategy effecting financial expenses will lead to massive changes in the business. For example additional funding for the business will improve the infrastructure, it will increase the efficiency of the business, increase budget for marketing and promotional strategies will help in improving the brand awareness, increasing the consumer base, management focusing on reducing the operating expenses will lead to improved profitability. Workloads: All the above changes will lead to extra work for existing Managers, employees. For example introducing a new technology in the market will require training for the Managers. Hence it will lead to further extra responsibilities for Managers and employees to handle the new changes. Morale: Any changes in the business should not affect the moral of the existing management, staff of the business. It should be ensured that employees are well communicated on the need for changes, it impacts and affects the business. There should be good discussion with the employees and Managers so as to maintain better transparency. Physical aspects: Changes will require new infrastructure, new machines, new furnitures, new staff. Organizations have to buy new things to match with the technological aspects of the business. The production areas will be improved for better technology. Importance of Performance Measurement Performance Measurements is the vital part in the business. Performance Measurements plays important role in representing the clear picture of the business. It gives good information on assumed data and real data. It gives regular check for the business to perform and improve. The measurement should be done as mentioned below: Comparison of actual figures with proposed targets- Comparison with actual figures becomes the first step and time to time comparison gives good information on business activities and management can easily make changes to improve the performance. Comparison of present figures with the past data- The old data can be beneficial in learning new lessons and these data can be used to compare the business, performance and other crucial factors of the business. Survey of consumers, market research, feedbacks from Managers, customers, suppliers and employees- Information received from market research, Mangers, Employees, and customers will allow management to make necessary changes to improve the quality of product as per customer likes and dislikes, training of employees if required or any other strategy changes. Conduct Ratio Analysis- Ratio Analysis will give comparison of Financials. It is the best financial indicator in the business. Comparison of performances with existing competitors- Competitor Analysis gives real time check of our business activity in the market. Competitor Analysis also protects the business from possible threats.

Evolution and Creation Essay -- essays research papers

Evolution vs. Creation How was the earth created? There are several different answers to this question. One is from a religious viewpoint and stems from the Bible. Another comes from the world of science and is based on evidence that has surfaced over the last century. The theory of evolution comes into direct conflict with another theory that has been around for thousands of years, the theory of creation. The theory of evolution claims that humans have evolved over thousands of years from apes. The creation theory discredits evolution and claims that God created man. As the teaching of the theory of evolution has been accepted into most public schools, a new controversy has arisen about whether or not the theory of creation should also be taught in public schools. The theory of evolution was first presented in 1859 by Charles Darwin and has influenced history as an alternative to the theory of creation. Evolution is simply change; it is a process that results in genetic changes in a population spread over many generations. The theory of evolution suggests that all the species that have ever existed descended from a single ancestor from the past. This theory claims that humans, through gradual continuous changes, have evolved from the ape family. These gradual continuous changes arose from the need for species to better adapt to their environment. Since mutation is a random process, the changes can either be beneficial, unfavorable, or have no use at all. This theory is largely supported by the findings of paleontology, anthropology, and genetics and involves the process of natural selection. Fossil records have been used as empirical evidence to support the theory and have concluded that Homo sapiens share â€Å"clear anatomical, genetic, and historical relationships to other primates.† This trend of evolution is never ending and continues to occur in all life forms. The theory of creation is based on the first eleven chapters in the Bible, and is by some considered to be part of world history. This theory supports the notation that the world was created in six days and that Adam and Eve were the first humans. The theory states that the world is young, only ten thousand years old. The Bible states that man is made in the image of God, therefore God created mankind. Creationists use this to further justify that God created man, not apes. It also claims that all... ...ce will always be questioned and doubted regardless of the empirical evidence that supports it. Mounting empirical evidence has proven through scientific means that evolution is no longer a theory, yet those who are eternal supporters of the theory of creation continue to attempt to discredit the theory of evolution. The theory of evolution is an acceptable subject to be taught in public schools because it is a subject that is based on scientific discoveries, making it appropriate for science classes. The theory of creation is based on religion and religion is a subject that should not be taught in public school, but one that is the responsibilities of the parents. Because of the diversities of religion in our country, soley Christian values and theories should not be taught to children in the classroom settings. Resources Bergman, Jerry. Teaching Creation and Evolution in Public Schools. Creation Ex Nihileo Technical Journal, 1999, Vol. 13, Issue 2. Bronson, Michael. 7-Day Creation: Figurative or Literal. Understanding God and his Universe, Section 11, 2001. Jackson, Wayne. The Influence of Evolution Upon Religion. Reason and Revelation, Augusta 1995, Vol.15, Issue 8: 60-61.

Sydney Sheldon’s Master of the Game: Reaction

Master of the game is a kind of story that will make you see life from the other side. Sheldon is really is the best story teller. Showing the reader a sequence of event from the very root of the story. It really amaze me how he arrange the story. How you see or realize the transition of the story. We Just then look back and realize that wow, many things already happened but then you're not yet even at the center part of the book or you're not half way there.But theirs a lot to take in already. Sheldon will do that to you, or at least that's what I felt. The story then moves one hundred years back to Jamie McGregor. He leaves his home in Scotland for Klipdrift, South Africa in 1883 under the assumption that many get wealthy there by mining diamonds. He nearly dies making it there due to the only safe means there being fully booked, and Jamie nearly dies by taking the mail carrier which does not stop moving for two days.Making it there, he is encouraged by the town's bartender Smit to see the wealthy Dutch storekeeper, Salomon Van Der Merwe, for assistance in mining. Besides meeting Van Der Merwe, he meets Banda, Van Der Merwe's black servant, and Margaret, Van Der Merwe's daughter, who encourages him to get assistance. However, after nearly risking his life to find diamonds, he finds out that he has been defrauded and that the Afrikaans-written contract states that Jamie is merely a laborer for Van Der Merwe looking for a diamond mine and Van Der Merwe now owns the mine on his own.When Jamie attempts to fght back, it is revealed that Smit and Van Der Merwe are working together and they make Banda leave Jamie in the desert to die. Banda later revives and saves Jamie from being eaten by vultures, saying he believes Jamie will help Banda find vengeance for Banda's sister who died at the age of eleven after being aped and then eventually giving birth to Van Der Merwe's child. They plan an extremely risky diamond heist in the Namib Desert and make it out alive. Band a only takes enough for him to buy a farm and a wife while Jamie keeps the rest.Jamie, now rugged and unrecognizable, returns to Klipdrift after a year of being taken into the desert, where no one faintly remembers him and he goes under the assumed name of Ian Travis. By depositing his diamonds into a bank, the whole town recognizes Ian Travis as a wealthy businessman. Van Der Merwe takes an interest to Jamie/lan's plan o invest in a diamond mine, hoping to capitalize on it. With help from a reformed Smit, Jamie eventually makes Margaret fall for him and makes love to her. When they learn that Margaret is pregnant, Jamie tells Van Der Merwe the truth, and refuses to marry his daughter.

The sound of my alarm clock started ringing

The sound of my alarm clock started ringing.   I tried to stop it in my half-awake state, looking at the clock; it read 7:30 in the morning. I tried to push myself up and prepare for work.   Once I got up, I opened the curtains and felt the sun’s rays touch my eyes.I felt that it’s going to be beautiful day. As I proceed to the kitchen, the smell of brewing coffee aroused my senses and captivated me to drink a cup before heading for the bathroom and prepare for work.After I finished fixing myself, I headed out of my unit and went outside. The sights of the place seem to indicate that fall is fast approaching.   It is when leaves starting to turn to brown, birds chirping and the winds slowly building.As I walk on the sidewalk towards the subway, I glimpsed at children laughing and playing while their parents reprimand them of staying put. Even though the sun is exhibiting its brightness and warmth, the wind seems to overpower him as it sends chills in my body. Afte r a couple of strides, I arrived at the park.There the trees sway as if they are encouraging the wind to never stop. The usual visitors were there doing their own thing. The jogger, as I want to call her, was doing her laps.   The old couple was at their usual places reading the morning papers with each one giving me a smile as I headed my way.There was nothing unusual about this but the weather seemed to indicate otherwise. People looked more calm and cheerful while the birds are as if chirping their last and the wind seemed to blow an aura of happiness to every individual.   As I approached the subway station, I again took the liberty to look at town, seeing that everything seems to be in their proper order, I started to head down.Sitting in the train and recalling the instances that greeted me awhile back, I started to show a glimpse of a smile.   After all that happened, I know for a fact that today is going to be a beautiful day for everyone.